About Us
ABOUT UNBOUND: Unbound is a performance-led self-care brand for men, built around the philosophy of Zero-Step Self-Care. Designed for modern lifestyles, the brand creates high-efficacy, multi-functional products across skin, hair, and body care that simplify routines without compromising on performance. Built for men in motion, Unbound addresses real everyday stressors such as sweat, sun exposure, pollution, and hard water through solutions that are efficient, intuitive, and effective. The brand is currently preparing for its launch in India.
ABOUT THE FOUNDERS: Unbound is founded by Kanika Mittal and Atul Arora, entrepreneurs with deep experience across brand building, consumer businesses, and digital commerce.
Kanika Mittal has held leadership roles across global consumer and digital platforms, including Country Head for Twitter India, Country Manager at Taboola, and Marketing Director at Reebok India. She currently serves as an Independent Board Director at Datamatics and is a bestselling author. Her expertise spans strategy, revenue growth, product, digital media, and ad tech, bringing a strong consumer- and brand-first lens to Unbound.
Atul Arora brings extensive experience in Omnichannel & Digital commerce across India and the Middle East. Over the years, he has held senior leadership roles at Reebok, Benetton, Namshi and Landmark Group, where he played a key role in scaling e-commerce businesses across sports, fitness and lifestyle categories. His strength lies in building and scaling consumer-focused businesses.
Together, the founders are building Unbound with the ambition of creating a new category in men’s self-care—one rooted in performance, simplicity, and movement. Beyond products, Unbound is envisioned as a culture-first brand that celebrates real moments of men being unbound, from athletes and coaches to entrepreneurs and professionals who embody movement in their everyday lives. In a market defined by complexity and routines, Unbound is anchored in a simpler idea: self-care that moves with you.
