PRESS COVERAGE
From locker rooms to newsrooms, the story of Unbound is unfolding everywhere. Catch the stories, features and conversations shaping Unbound.
The Gurugram-based brand focuses on engineering high-performance formulations that combine multiple functions into one seamless experience.
Unbound Raises INR 8 Crore from Fireside Ventures to Launch India’s First “Zero-Step Self-Care” Brand for Men in Motion
The brand has raised INR 8 crore in funding, led by Fireside Ventures, as it gears up to launch its first range of products across skin, hair, and body care.
A new generation of men is increasingly engaging with fitness, outdoor activity, and high-performance routines, creating a demand for products that are not just functional but also adaptive.
India’s men’s personal care market has largely been shaped by basic hygiene offerings or adapted versions of broader beauty products. However, evolving lifestyles are beginning to shift this narrative.
Retail India - The funds will be used to introduce its first range of products across skin, hair, and body care segments.
That is also the philosophy shaping brands like Unbound, where multifunctional formulations are designed to adapt to modern lifestyles instead of adding more steps to them.
Speaking about the launch, Kanika Mittal said the brand was created around the idea of making self-care simpler and more intuitive for men.
The brand unveils “Real Moments. Unscripted. Unbound.”, a digital narrative that bridges the gap between a brand film and a community documentary.
Unbound, a high-performance men’s personal care brand, is breaking the fourth wall in an industry long dominated by airbrushed models and rigid routines.
The brand has leveraged real influencer and creator content in an organic storytelling format, curating their existing journeys rather than producing staged branded content or taking a scripted approach.
Unbound, a high-performance men's personal care brand, is breaking the fourth wall in an industry long dominated by airbrushed models and rigid routines.
Unbound unveils a digital narrative titled ‘Real Moments. Unscripted. Unbound.’ featuring real-life journeys to redefine men’s self-care.
New Film Captures the Rise of a New Generation of Indian Men Through Real, Lived, Unshaken and Unbound Moments
This is a directional signal for brands. The future is not in the increased volume of communication but in the deepening of the quality of participation.Communities are not simply a marketing milestone.
