Men's Self-care Is Broken.
Overcomplicated routines on one end. Basic, ineffective products on the other.
We saw a gap.
A need for products that work harder, do more, and fit seamlessly into everyday life - without demanding time, effort, or expertise.
SWEAT
SUN EXPOSURE
POLLUTION
HARD WATER
Everyday stressors demand smarter solutions.
Unbound is built to handle them - efficiently, intuitively, effectively.
What we build
MULTI-FUNCTIONAL
Fewer products More impact.
HIGH-EFFICACY
Built for results, not trends.
DESIGNED FOR MOVEMENT
Fits into your life, wherever it takes you.
Founders
Kanika Mittal
Kanika Mittal has held leadership roles across global consumer and digital platforms, including Country Head for Twitter India, Country Manager at Taboola, and Marketing Director at Reebok India. She currently serves as an Independent Board Director at Datamatics and is a bestselling author. Her expertise spans strategy, revenue growth, digital media, and ad tech, bringing a strong consumer- and brand-first lens to Unbound.
Atul Arora
Atul Arora brings extensive experience in Omnichannel & Digital commerce across India and the Middle East. Over the years, he has held senior leadership roles at Reebok, Benetton, Namshi and Landmark Group, where he played a key role in scaling e-commerce businesses across sports, fitness and lifestyle categories. His strength lies in building and scaling consumer-focused businesses.
UNBOUND IS A MINDSET.
We celebrate real moments of men being unbound - from athletes and coaches to entrepreneurs and professionals who embody movement in their everyday lives.
